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NEW BOOK RELEASE. MID 2026
UNLEASH The POWER of Great
Internal Branding

How top executives manage the process to achieve substantial, measurable, ROI through employees and associates.

Well informed and motivated employees can be worth more to the bottom line than outside advertising.   
                      5 key strategies  
                    + real C suite case studies - concise, relevant

Advocate for the Audience 
written by Fred Ashman

Picture
​Award Winning Producer  reveals success techniques for Production Pros and Executives - Outside Hollywood, answers the question,
"So just how did you do it?" Finding new clients, funders, getting so many big budget assignments, nationwide, earn over 100 major awards, and keep huge multi-national clients coming back for over 30 years in a row?

The path to long term success for both the executives (funders & buyers) of creative media, and those who work creating the videos, events, for all kinds of non-broadcast and broadcast projects are explained in detail with lots of real "case study" experiences. Success and failures revealed, and proven techniques explained with examples.
See how to separate yourself from the crowd, build your brand and make a good living at it, outside Hollywood.


Reviews and Accolades  

"Advocate for the audience is one of those rare books that literally has "gold" on every page." 

"Ashman has taken a lifetime of insider information , tips, and production tricks, compiled it all into a series of stories that are not only entertaining, but also exactly what is necessary to be successful as a creative entrepenuer. With several hundred "lessons learned," this book is a fast-track to understanding how to take your business to an entirely new level."

"Advocate for the Audience" is a must read for anyone working with clients who have an audience ...
​and, if you're reading this...that's you."
James Alburger Audio & VO Pro & Author 

"This book deals directly with issues encountered in the film production industry with actual interesting and extremely relevant examples to help the reader find solutions to the multiple film production problems existing today. Great read!"
​G. Dawe Producer- Director 



​Book Currently SOLD OUT

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